Power your web site into Search Engines!

The evolution of Google


Search engine marketing involves raising your Internet profile, gaining more web traffic and improving your search engine rankings. Some background information about Google, the world's largest search engine, is useful.

Statistically, most users will use Google when searching for web sites. Think of Google as having a unique "Artificial Intelligence" all of its own. Google was founded by two students (Sergey Brin and Larry Page) studying computer science at Stanford University. They developed a small prototype web "search engine" at university that handled a modest 10,000 searches a day.

Google's roots in analytical searching and "data mining" were soon established. Today Google is probably the most powerful brand around. It is staffed by the brightest mathematical and analytical brains in the industry.

Google's quest for accurate results

Google's Holy Grail is accuracy. Remember that Google is dedicated to ensuring that when someone enter some search terms, Google will return accurate results. More than 100 instantaneous decisions are made before search results are displayed to users. Furthermore, Google "learns" over time which sites are more popular than others with visitors, and (worse) it assesses those that are trying to skew its results, and penalises them.

Google hates nothing more than seeing its database corrupted with falsified data, spam or dangerous web sites. It acts ruthlessly to ensure that its indexed sites are authentic ones that are likely to be appreciated by Google visitors.

As a vast proportion of Google's revenue is raised by its advertising systems, it is important to Google that its results are as accurate as they can be: and if it returns false results, its usefulness will only decline. So it's in Google's own interests to index sites accurately, so it has carefully evolved the intelligence to "read" content and decide what the web site is about — and whether the site is really about what it claims to be.

Various techniques are used to influence Google's results, but we think the best road to success is the long term one: to have a really useful web site, designed to appeal to your target audience. We can help things along, but only Google can decide whether or not it's going to agree with us.

Back to Search Engine Marketing